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May 12, 2019 by admin

When to get personal in business

In My Pinnacle Network, we refer to the elevator pitch as your verbal brand. For sake of clarity, we will use E.P. in this piece and over the next several weeks. Yet every one of us should not only reconsider what we call our elevator pitch but how we deliver it and what exactly we say.
If you fall into the camp that tries to fit as much as humanly possible into your E.P. before you run out of breath/pass out or the person you’re talking nods off or, worse, walks away, you are far from alone. Of course, you will eventually be alone because elevator pitches done like that do not work. That’s because the goal of the E.P. is to make the listener WANT to know more and start asking questions. If you attempt to tell them everything, you will not only run out breath and deplete their attention span, you take away their reason for wanting to know more.
One of the better ways to get people to list to their elevator pitch is to listen to theirs first. So, E.P. pointer number one is to come up with a conversation starter that creates a more comfortable opening than, “what do you do?”. My Pinnacle Network Founder Steve Dubin offers the following:
Do you know exactly where your next prospect is coming from?
Try it out. Yet be prepared if the answer is “I don’t know”. Then, you might have to jump in with your answer.

Filed Under: Blog

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  • January 21, 2021
    • MPN-BraintreeMPN-Braintree

      Time: 7:30 am

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    • Word of Mouth webinar.Word of Mouth webinar.

      Time: 12:00 pm

      Advertising and marketing can be complicated. If you let it be. Word of mouth referrals are as old as neighbors sharing trusted resources. A complimentary webinar entitled “Listen up. Word of Mouth Referral and Networking” will feature author, national keynote speaker and word of mouth expert Matt Ward. The virtual event is set for Thursday, January 21, noon to 1 p.m. via Zoom. Author of "MORE...Word of Mouth Referrals, Lifelong Customers & Raving Fans”, Matt Ward, founder of Breakthrough Champions, works with service professionals to build their client base through authentic relationships and creative use of word of mouth marketing. The complimentary workshop will outline both the art and science of word of mouth marketing. How to find good connections, nurture those connections and develop win-win pipeline of new referrals. From thank you cards to networking events to social media, there are techniques that cut through the noise. The event is sponsored by My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts —Braintree, Mansfield, Marshfield, Needham, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial lending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking. Please RSVP for the event at https://conta.cc/2J2jvIY, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.
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From Our Newsroom

  • Listen up. Word of Mouth Referral and Networking – Free webinar set for Tuesday, January 21, noon.
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  • My Pinnacle Network announces November 2020 schedule of virtual B2B networking meetings.

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