Last week, we shared a link to a column by Carol Roth entitled 65 Tips for Getting Business Referrals. Yours truly was number 58. If you did not read those, check it out. There’s one common theme that leaps off the page throughout the article:

Ask for the referral.

It’s simple enough. Yet how many times do we do it?

Do you have a client/customer who really appreciates your work? If you have been in business for any length of time, you should. Have you ever asked for a referral?

I know what you are thinking. You do quality work for a customer or client and that should speak for itself, right?


But think about your own busy work life. Think about how many things are on your plate. Is what’s front-of-mind with you to refer a vendor or better serve your own customers, business partners and staff? Even if you want to pass referrals, the latter often takes a backseat to the former. By taking the bull by the horns and asking for a referral, you are putting it front-of-mind for your customer/client. Nine times out of 10, it’s something your customers/clients have wanted to do, been meaning to do, but just haven’t gotten to it.

For the full article, click here to read 65 Tips for Getting Business Referrals.