• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
My Pinnacle Network

My Pinnacle Network

Grow Your Business Through Networking

  • Home
  • About My Pinnacle Network
    • My Pinnacle Network-Braintree Third Thursday
    • My Pinnacle Network-Mansfield
    • My Pinnacle Network-North of Boston
    • My Pinnacle Network- Pembroke
    • My Pinnacle Network-Needham
    • My Pinnacle Network-Westborough
  • Visit a Network
  • Calendar
  • Newsroom
    • More Than 2 Minute Drill Podcast
    • Webinars
    • Press Releases
    • Blog
    • Coverage
  • Contact

October 16, 2016 by admin

Keep networking e-mails short

What’s the one comment you hear from people about e-mails? Typically, it’s about how many they get, that they just can’t keep up and about how much time they spend deleting. Now, you might think if you are in a networking group or have met somebody at a networking gathering that they will give your e-mail a bit more attention. Think again.

Typically, people will read the subject line and perhaps the preview pane if using Outlook. If it’s not something they are actually looking for or something they really want to read, they will click delete.

For those of you still reading, thank you. The reason you will be glad you did is the tip here is to keep your networking e-mails short—one, two, three paragraphs at the most. Don’t do a cut-and-paste of your company’s annual report. If you want to provide more information, offer a link. But if you want to establish a relationship, it’s not going to happen in one e-mail.

E-mails are really a tool to help start and continue a relationship. For example, it’s cool to e-mail an invite for a one-on-one and then a thank you for the one-on-one. It’s also fine to send a link to an article or potential prospect’s website that you think might be of interest. Yet don’t make the e-mail do most of the work.

Also, you probably want to establish some ground rules about your use of an e-mail. If it’s somebody you want to connect with, send an e-mail intro/invite and give it a few days. If you don’t hear anything, perhaps send another or give them a quick call or shoot a text if you have their cell. A third e-mail should be like the third strike. If you make a third attempt and get no response, move on.

The most important part of these ground rules is not to take it personally. You don’t know what’s going on in that person’s life. It could be a very busy time. Maybe they have some personal or family issues going on. Whatever the reason, hold no grudges.

Many times, the next time you see that person they will be apologetic and want to set something up.

Remember, keep your e-mails short and be direct about your intentions. It’s your best chance to start and continue a networking relationship.

Filed Under: Blog

Primary Sidebar

Subscribe to our mailing list

Upcoming Events

  • June 1, 2022
    • MPN-MansfieldMPN-Mansfield

      Time: 8:30 am

      Contact admin@mypinnaclenetwork.com for Zoom info.
      at 8:30 am
  • June 2, 2022
    • MPN-PembrokeMPN-Pembroke

      Time: 9:00 am

      Contact admin@mypinnaclenetwork.com for Zoom info.
      at 9:00 am
  • June 7, 2022
    • MPN-WestboroughMPN-Westborough

      Time: 8:00 am

      Contact admin@mypinnaclenetwork.com for Zoom info.
      at 8:00 am
  • June 9, 2022
    • MPN-NeedhamMPN-Needham

      Time: 7:30 am

      Please contact admin@mypinnaclenetwork.com for Zoom info.
      at 7:30 am
  • June 14, 2022
    • MPN-North of BostonMPN-North of Boston

      Time: 7:30 am

      Cummings Properties, 300 Trade Center, Suite 5900, Woburn, MA. Meeting also online
      at 7:30 am
  • June 16, 2022
    • MPN-BraintreeMPN-Braintree

      Time: 7:30 am

      Contact admin@mypinnaclenetwork.com for Zoom info.
      at 7:30 am

Footer

From Our Newsroom

  • Trading cards in the Trading Pit.  “Live” networking event meets at Stockholders Steakhouse, Weymouth on Wednesday, June 8, 5:30 p.m. – 8:30 p.m.
  • My Pinnacle Network-North of Boston finds a home at 300 Trade Center, Woburn, MA
  • Be my guest: The best and most underutilized newsletter hack

Copyright © 2022 · My Pinnacle Network Website by · All Rights Reserved